If you run a small business and want it to be successful, you need to be making the most of social media. Social media is the platform that new trends materialise and the big brands know to take advantage of this, they put their social team to work to create content that will bring attention to their brand. For a small business, this is easier said than done.
Small businesses don’t always have a dedicated team to run their socials, most of the time it’s a small team sharing the workload, but the problem with social media posting is that it’s a demanding job trying to stay up to date with content trends.
Creating new and exciting content that connects with your audience isn’t as easy as it sounds. That’s why the traditional model of social posting has been left behind by social media teams.
If you’re part of a small team or you’re running a business yourself then using a social media management tool is going to do wonders for you. Your social impact is going to be massively improved by streamlining your workflow with a social media management tool.
In this article we’ve listed some social media tools that small business owners can us to kick their social media marketing journey in to high gear.
1. Pur Social
As a small business owner, you don’t want or need something that is overly complicated to use for your social media content management. Social media management tools shouldn’t have a steep learning curve, otherwise it’ll be a pointless purchase that gets you no closer to your end goal.
Pur Social provides you with a simple platform to schedule, publish and review all of your social media content from the one place. With a full array of features for you to utilise and a super simple setup, you’ll be managing all of your social media content in no time.
Why should you choose Pur Social?
It’s extremely user friendly and gives you plenty of control when managing your content across multiple accounts.
You can improve workflow and bring in multiple team members to take care of the projects that you’re managing.
BuzzSumo is a tool that allows you to search and find the most shared content across multiple platforms. Analyse these search results to understand which content performs best in its topic. All you have to do to get started is pop in a search topic or domain name.
Using BuzzSumo gives you a better understanding of your impact in the social media space and will help you develop better strategies when you see which of your pages is seeing the most engagement.
BuzzSumo can break down analytics that are platform specific like Facebook likes or Reddit shares for example.
If you have access to a hub that shows which articles are performing well across multiple different platforms on the web, you’ll start to see benefits to your workflow and to your brand.
3. Google Trends
The best thing about Google Trends is that anyone can access it and it is completely free.
Brands will use it to monitor any notable searches being made in the world. Many agencies and professionals use this tool as a way to discover new information and share it in the relevant pipelines.
Google Trends also allows you to monitor keywords to see if they are trending and how their current search volume is in comparison to previous dates. This information will allow you to plan your content and social strategy around trends.
One of the best tools on the internet that every brand and business should be using.
If you’re in charge of your brand’s social media then you need to be able to create stunning content without the help of a designer. Having good looking content is all part of a strong social strategy.
Canva is a tool that many marketers lean on to make great looking content in a short space of time. You have the option to choose from templates, icons and illustrations to get your images to a professional level without too much effort.
Canva has a simple to use, drag and drop interface along with a massive library filled with over 2 million elements to choose from.
One of the best tools in the design, photo and video space is Pexels. A massive library full of royalty free photos and videos for you to use, for free!
Pexels are super popular with social media marketers due to the high quality of the image and videos that are available. Using the content available on Pexels can help give your social media feeds a professional look.
With countless Pexels users to follow, you’ll never be short on high quality content for you social feeds.
Set up a free account and start searching for the content you want to share across your socials.
If you’re a small business owner or a social media manager running your brand’s socials, we hope that this article has given you some new tools to try out.